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For the last 21 years, FCE Cosmetique has gathered the entire supply chain of the cosmetic industry

10 OUT 2016 - 00H00 | ATUALIZADA EM 08 FEV 2017 - 09H32

The event will feature companies from raw materials, fragrances, packaging, equipment and service sectors, with 80% of the area renewed for 2017

Always at the forefront of the industry, FCE Cosmetique reaches its 22nd edition with a range of services that will transform the event into a single and complete platform for the sector. Some actions that will benefit exhibitors and visitors such as Live Lab - a laboratory where raw material companies will show the applications of actives, unprecedented in the Brazilian industry. Another launch is the First Time project, created for companies to introduce themselves to the market. Using an economically attractive model, NürnbergMesse Brasil has developed this concept, as a way to foster sectoral economy, creating opportunities for startups, small and medium-sized enterprises.

NMB Services is located at the service hall, unique in the events market, aims to assist exhibitors in hiring suppliers like: booth assembly, catering, reception, audio and video, visual communication, freebies, among others. A pool of customized services confirmed by NürnbergMesse Brasil.

Another unprecedented proposal is the Hospitality Class program, which aims to strengthen the relationship between exhibitors and decision-makers from the industry, encompassing three services: The Insight Experience, a set of classes, debates, privileged content, round tables, case study analysis through interaction and training accelerating tools for top-level executives. This service will be endorsed by institutions such as: Insper, Harvard Business Review, BCG, Roland Berger, with mentoring assistance from Ernst Young, Porsche Consulting, McKinsey & Company and Hiria’s operation. The Key Buyers Club, which is premised on the idea of putting exhibitors and new / potential customers face-to-face. Their goal is to support companies’ growth and development in a practical and assertive fashion. Guests will be received by a concierge service that will offer several advantages to facilitate the visit to the event. Finally, the MatchMaking Master Black will round out the program, a select group of buyers and exhibitors gathered around offbeat relationship actions.

All these innovations will have as a backdrop the most modern exhibition center in Latin America - Sao Paulo Expo. With an exhibition area of 100,000 m², modular rooms for conferences, central air conditioning and a parking building with nearly five thousand spaces. A suitable place selected to host the main events in Sao Paulo.

Nevertheless, tradition is also important to FCE Cosmetique, hence partnership with the Brazilian Association of Cosmetology (ABC) has been renewed, and will celebrate this alliance by organizing the Brazilian Congress of Cosmetology, which in its 30th edition will feature as the main topic - Innovation and trends: consumer’s influence.

To Diego de Carvalho, Portfolio Director of NürnbergMesse Brasil, past and present are responsible for creating a more conscious and efficient future, “what we developed in the past, gives us the guidelines to improve the present and work for the future.” Carvalho adds, “the cosmetic market is dynamic and is always looking for innovations; for this reason, NürnbergMesse Brazil has been modernizing and taking new actions to make FCE Cosmetique increasingly attractive to the public - exhibitors and visitors,” he concludes.

FCE Pharma runs in parallel with the fair, the main business platform for the production chain of the pharmaceutical industry in Latin America.

FCE Cosmetique and the Brazilian Congress of Cosmetology
Will take place from May 23 to 25, 2017 at Sao Paulo Expo, Sao Paulo - Brazil.