Between May 22nd and 24th, the FCE Pharma and FCE Cosmetique fairs transformed the São Paulo Expo into the main center of professional and business updating for the industries of cosmetics, medicines, nutritional supplements, logistics and other services related to these sectors. For three days, 16,224 visitors found solutions and releases of 1100 brands in more than 40,000m² of exhibition.
"We concluded a historic edition for both fairs. This was the biggest FCE Pharma of all times, highlighting the importance of the event for the market," said the president of the NürnbergMesse Brasil, João Paulo Picolo. "FCE Cosmetique, 20% bigger this year, brought even more qualified public to the pavilion, which might come into contact with the main global suppliers of raw materials for cosmetics."
The negotiations were at full steam at the cosmetics pavilion and enlivened the exhibitors. "We enjoyed the event very much. Not only was it better than last year, but our stand was small due to the amount of people. We didn’t have any rest. There were many qualified leads and visits," evaluates Christiane Neves, Business Manager for Personal Care of Brenntag. For Symrise, the exhibition served as a showcase for the brand’s debut with its own booth, instead of its presence via distributors. "It’s been a positive surprise, that reached our expectations. The booth is always crowded," explains Julius Bombonati, LATAM Marketing Manager. Gisele Sousa, Personal Care LATAM Business Director of DSM, adds: "It’s the opportunity to be closer to the customers and allows the exchange of information, insights and experiences."
Consolidated, the packaging and services area also came out with positive results. Vidraria Anchieta Sales Manager, Luiz Marcelo Genzerico took advantage of the event’s strength to present the releases. "We came to show the company’s new positioning and do new business. We even brought five releases and it was a total success. The movement this year was fantastic: closing business within the fair, something that didn’t happen with us, happened this year."
The new Aerossol pavilion, released in 2018, also met the mission of gathering companies of the segment and presented news for the cosmetic market with success. Attila Julio Almásy, Commercial and Sales Director of Aercamp praised the initiative. "It’s for people to have the courage to create aerosol products in its line of cosmetics," he said. Anderson Menezes, Development Manager of packages of Plastipak, also received the novelty with happiness. "It’s been very productive, as much for location as for movement and exposure," he celebrates. One of the novelties presented at the pavilion is that of Plastipak, which has produced PET bottles of various sizes. Emerson Klein, from the JBS plastics division sales team, which arrived on the market just two years ago, said that FCE has been great for the branch. "We have received many customers. It’s a segment that grows two digits per year," he said.
In the pharmaceutical pavilion, the growth of the fair and the diversity of segments impressed the participants. "It’s the best fair of the Latin American market," says Diego Garcia Morais, Director of Sales and Marketing of the Renolit. Rodrigo Alvarez, director of MES Pharma of Siemens adds: "We realized the quality of the visitors, the level improved a lot. There were many requests of directors, managers, decision-makers". Carmen Thaler, Marketing manager of the Optel Group, also shares the same opinion: "the quality of the visitors is very good. We understand that FCE is one of the main fairs covering this market, hence the importance of being here".
Due to the synergy of fairs and business opportunities, some companies can offer solutions for the two industries. Liliana Brenner, Latin America marketing director for Care Specialties of Ashland, explains the strategic position. "We participate in the FCEs for many years and stayed at partition between the two fairs. The fair is very important because we manage to concentrate the majority of our customers here all at once to pass on the message of innovation".
Visitors of the cosmetic and pharmaceutical sectors, professionals of Research & Development also praised the model of the exhibitions. "There is quite a bit of innovation. I’m leaving quite satisfied," opined Guilherme Gabriel, in charge of oral solids of Cristália. Leonardo Lopes, Business Development Manager of Grupo Cimed, adds: "the fair can unite novelties from the technical area, innovation focused on the development of products, up to finished products, which is our aim of bringing the medication to the patient quicker and with quality".
Cintia Caroline de Moraes, responsible for R&D of Mag Aesthetics says that she finds all the items necessary for the company. "Mainly whoever is from R&D is aware of important details. The main companies are here. The fair provides us with the knowledge and we offer it to the market", she adds. Maria Claudia Bridges, the Weleda Diretor-President, capitalizes on this opportunity to visit the two pavilions. "I come to know more about the cosmetic sector and get updated on the pharmaceutical area. Here we find people with a vision a little bit different and who aren’t in the day-to-day of the traditional pharmaceutical market, so it’s very enriching," she explains.
Attractions and concurrent programming
The fairs presented parallel schedules of content, in partnership with entities such as the Brazilian Association of Cosmetology (ABC or Associação Brasileira de Cosmetologia), that presented the 31st International Congress. Among those present at the congress, was Jonathan Biancarelli, director of Digital Strategy of L'Óreal Paris. "Brazil is a treasure for new brands, because it is already ahead of many market changes. And the fair is very valuable, because we can discuss it with businesses and consumers, to understand how they react, and take advantage of the interaction."
Board Member of the Brazilian Association of Cosmetology and coordinator of the congress, Tânia Sá Dias makes an assessment about the synchrony between what was presented on panels and in the stands. "There are market trends like the boom of male products, sophistication and the continued growth of the sector. Even in a period of crisis, the number of makeup brands, products which, before, could only be imported, increased. The consumer doesn’t want something standard, but rather something customized, and this is something that we see more and more here."
In addition to the Arena of Knowledge, absolute success with more than 60 participations in each lecture with content for the two industries, there was also the traditional Simpósio da Academia Nacional de Farmácia (Symposium of the National Academy of Pharmacy) and the InnoPharma Conference, a novelty presented in this edition.
Throughout the three days, FCE Pharma and FCE Cosmetique also received important rounds of business, of the Centro das Indústrias do Estado de São Paulo (Center of Industries of the state of São Paulo or CIESP) and Associação Brasileira da Indústria Farmoquímica (Brazilian Association for the Farmochemical Industry or Abiquifi), with national and foreign businessmen, in search of new trading partners. "In addition to the face-to-face conversation, the participants can visit the fair and meet the exhibitors, which opens up new channels of negotiation. It’s a valid experience and highly productive. We want to repeat this format in other events," commented Dario Sanchez, CIESP regional manager.